- Licensed Real Estate Salesperson -

About Ann

As NORCHAR’s behind-the-scenes powerhouse, Ann Schneider brings over a decade of experience in real estate marketing, lead generation, and transaction coordination. A Rochester native and proud St. Bonaventure alum, Ann has been instrumental in shaping NORCHAR’s brand and digital presence since its founding.

Ann oversees the brokerage’s online marketing strategy, manages lead communication, and supports agents with everything from listing materials to closing coordination. Her ability to anticipate needs, implement smart systems, and keep things running smoothly makes her a cornerstone of the NORCHAR team.

Though she doesn’t actively sell homes, Ann’s deep knowledge of the real estate process gives her a unique perspective—and a quiet confidence that fuels her work. Her favorite part of the job? Watching every step of a home purchase unfold and helping make it seamless for everyone involved.

Outside of work, Ann travels the country with her husband Craig in a converted German firetruck, visiting national parks and exploring small towns. Their daughters, Nora (now a NORCHAR agent) and Charlotte (a student at Ithaca College), often join the adventure. Ann also enjoys baking sourdough, weekends at the Rochester Public Market, and discovering new spots around Western New York.

Follow the journey @norchar on instagram or stop by 389 Park Ave to say hi—just don’t be surprised if she’s already two steps ahead of whatever you need.

Affiliations

• Rochester Home Builders Association
• New York State Association of Home Builders
• National Association of Home Builders

Specialties

• Property marketing expert, Sales training, recruiting, office operation, design, photography, website design, database developer, Digital marketing strategy, Lead generation & CRM management, Real estate transaction coordination, Social media content creation, Brand development & storytelling, Listing marketing materials & campaigns, Website content planning,Process improvement & workflow automation, Brokerage operations support, Real estate technology integration, Internal team support & training, Creative direction for agent marketing, Market research & trend tracking, Sourdough starter whisperer (unofficial, but important)

Communities Served

• Greater Rochester Area
• Monroe County
• Ontario County
• Wayne County
• Brighton, Brockport, Chili, Churchville, Clarkson, East Rochester, Fairport, Gates, Greece, Hamlin, Henrietta, Honeoye Falls, Irondequoit, Mendon, Ogden, Parma, Penfield, Perinton, Pittsford, Riga, Rochester, Riga, Rush, Scottsville, Spencerport, Sweden, Victor, Webster, Wheatland