Published by the NORCHAR Morning Huddle Team | February 22, 2026
Every week, the NORCHAR team gathers for our Morning Real Estate Huddle to review the latest Monroe County market data, discuss what we're seeing in the field, and share insights to help our buyers and sellers make smart decisions. Here's what we're tracking this week.
The Rochester real estate market continues to show strong buyer demand with constrained inventory. Here are the key indicators our team is watching:
If you're planning to buy in Rochester this spring, now is the time to get pre-qualified and start actively searching. Waiting until April or May means competing with more buyers for limited inventory. Our agents are seeing buyers who are prepared — pre-qualified, working with an agent, and ready to move — consistently win in competitive offer situations.
Action step: Contact NORCHAR today at 585-244-4444 or start your home search here to get ahead of the spring rush.
Spring is traditionally the strongest selling season in Rochester, and buyers are actively searching right now. Homes that are priced correctly and marketed well are achieving strong sale prices. If you've been thinking about listing, a Q1 or early Q2 listing puts you in front of the most motivated buyers before heavy spring competition from other sellers.
Action step: Request your free NORCHAR Home Valuation to find out what your Rochester home is worth in today's market.
Our agents are seeing particular activity in these Monroe County communities right now:
From our morning huddle this week: In today's market, the biggest mistake buyers make is getting pre-approved for the maximum they qualify for — and then shopping up to that limit. Our most successful buyer clients focus on what's comfortable, not what's possible. That leaves room for moving costs, minor repairs, and the inevitable surprises that come with homeownership. Your agent will thank you — and so will your future self.
Have a question about the Rochester real estate market? Our team of experienced Monroe County agents is ready to help. Call us at 585-244-4444, email norchar@norchar.com, or send us a message here. We're in the office six days a week and available 7 days by phone.
Market Update data sourced from the Greater Rochester Association of Realtors MLS. NORCHAR Real Estate | 389 Park Ave, Rochester, NY 14607 | 585-244-4444